“Just do it” Just start the business. Be that cool, tech-savvy entrepreneur who just quit their job and then starts their entrepreneurial journey. I don't know about you ladies, but I never thought that was very realistic. More importantly, I could never relate to it. Oh, I’m Maria-Katarina Johannesson by the way, or you can just call me “Maria” or Linksandmaria. I am not one of those cool entrepreneur people. I am a female business owner who is still trying to find her place. And honestly, it’s quite a lonely place to be, which is why I believe communities like IWNE play such an important role. I am still on my journey, it’s a bumpy one (especially since I have this not always very charming trait of being a perfectionist, which sometimes means focusing on the wrong things).