It was perhaps a very chilly morning in the winter of 2007—one of those days when you do not want to come out of your bed as the very bare skin of your toe feels frozen when it contacts the air outside. But she was squirming in her bed, her legs writhing in pain, and her abdomen as if someone was crushing it with an axe. She was wet and felt something swollen between her legs. Once in the bathroom, she was frozen to death when she noticed scarlet red blood and quickly washed and put toilet rolls in her underwear. Something had gone wrong with her, but what was more horrible was how she felt at that moment: scared, embarrassed, shameful, sinful, dying, and in pain. Today, she’s almost in her 30s, and a tear flickers down her cheek as she pens down a poignant and uncomfortable memory about a moment that could have been lived better. A UNICEF poll launched via the U-Report platform (a U-Report is a social messaging tool) on the 9th of March 2017 in Pakistan showed that 49% of the women did not know about menstruation before their first period (Lihemo & Hafeez-Ur-Rehman, 2017).